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Retail Tracking
Deeper insights for better decisions
SymphonyIRI offers solutions designed to measure what is happening at the point of sale to see what you've been missing, act faster with greater confidence, and win the shelf. Main solutions are:
Infoforce or In-Store solutions
Sales Web
GNPD IRIS
InfoScan
Filter Products by Business Challenge:
Select a Business Challenge
Do we have the optimal planogram?
Have we achieved our trade promotion objectives?
How can I reduce my out of stock?
How can we assure great new product launch execution?
How can we improve our new product planning process?
How can we monitor innovation?
How do I serve my customers most effectively and efficiently?
How do we measure the effectiveness of our promotions?
How do we optimize distribution, shelf placement, merchandising, and correct price?
How do we segment our shoppers/consumers?
How do you know which competitive actions to compare against?
How have my accounts performed over time?
Is my product performance comparable across the various channels?
Is our business growing or declining? Where and how?
Were trade funds optimally deployed?
What are the best products for my account to include in their assortment?
What are the product/category gaps in the market?
What is advertising's role in the marketing mix?
What is the optimal strategy for shelf presence and end of aisle displays?
What is the role of trade in the total marketing mix?
Who is our target?
OR
Filter Products by Job Function:
Select a Job Function
Brand Management
Category Management
Consumer Insights
General Management
Market Research
Marketing Management
Merchandising Management
Product Development
Retail Management
Sales Analysts
Sales Management
Space Planning
SymphonyIRI Solutions Contact Form
Please indicate your interest on the following form, and we will touch base shortly to discuss about how SymphonyIRI can assist you.
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