Price AdvantageTM allows you to make better pricing decisions by understanding a brand's base and/or promoted price elasticity, as well as its sensitivity to competitive price changes.
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SymphonyIRI Group Category Forecaster™ is a set of pre-defined sales & volume forecasting reports, charts and graphs for all SymphonyIRI Group categories and sub-categories delivered on a quarterly basis.
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Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies.
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EPoS Insight Platform facilitates superior supplier and retailer relationships, enabling mutual revenue generation.
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GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/SymphonyIRI Group collaborative offering positioned as an add-on module.
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SymphonyIRI Group Impact is a web portal that delivers one access point to market, consumer, category, competitive and industry insights for merchandising, marketing and senior executives.
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In Store Availability provides information on product availability observed at the shelf at a specific point in time.
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In-Store Compliance tracks whether planned commitments are met, specifically on availability, in store placement and merchandising.
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In-Store Price provides fast, actionable data collected in store on actual prices by retailer, region, fascia or individual store.
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In-store PromoText provides detailed promotional data product by product. It is designed for category analysts looking to review promotional strategies and key account managers who need fast, easy-to-access information.
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In-store Testing accurately quantifies the effectiveness of a new in-store marketing project and identifies opportunities to improve the program with far less cost and risk than a national launch.
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The point of sale is increasingly becoming the last point of truth with the customer and it is mandatory to keep track of it. InfoForce is a set of solutions around the point of sale.
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InfoScan is a syndicated retail tracking service that enables manufacturers, retailers, brokers and financial analysts to acquire industry insights used to make better business decisions. InfoScan utilises the data SymphonyIRI Group collects from grocery, drug, and mass merchandiser retailers to provide the most comprehensive and accurate syndicated data offering in the Fast Moving Consumer G
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InfoScan Fast Data is a weekly report with the information regarding our panel from SymphonyIRI Group´s Infoscan.
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InfoScan Promotion complements InfoScan, the retail sales tracking service from SymphonyIRI Group, based on data from EPoS scanners and manual store audits.
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Launch AdvantageTM uses category specific benchmarks, to identify, track and forecast new product trends, guiding you through the launch implementation.
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Media AdvantageTM applies a marketing mix model that helps manufacturers who market multiple competing brands in the same category optimize their allocation of marketing spends across brands and marketing activities.
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Key account data has revolutionised the retail market tracking industry. National Account Managers need information to track their brands by retailer. Named – or key – account data makes discussions on specific activity easier and more credible.
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Identify and prioritize chronic out of stock issues and utilise specific action to eliminate their root causes. The SymphonyIRI Group On-Shelf Availability solution uses advanced analytics and alerting to monitor the most important OOS situations.
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The SymphonyIRI Group PlusSuite is a desktop reporting and analysis tool that combines ad-hoc access to IRI data with the power of Microsoft Office.
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Price AdvantageTM allows you to make better pricing decisions by
understanding a brand's base and/or promoted price elasticity, as well
as its sensitivity to competitive price changes.
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Promotext Calendar provides a picture of promotions happening in store each week for all products within a category.
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SymphonyIRI Group's retail data integration and reporting capability brings together different retail data sets that the client already has available onto a single reporting platform providing one view to users.
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SalesWeb provides supplier trading data over the internet, including retailer-defined categories and product groups - delivered weekly within just four working days.
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SalesWeb MyView provides simple EPoS market tracking. Specifically designed for smaller FMCG suppliers SalesWeb MyView is a web based service covering key accounts and providing a total market read.
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Store Level Profilers are simple tools that utilise store level data to provide detailed information about individual stores.
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Get inside your shopper's mind to really know what they want and when they need it, and you will have a complete perspective.
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Store Group Profilers use store level sales data to isolate the effect on an individual sales stimulus.
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Store Level Profilers are simple tools that utilise store level data to provide detailed information about individual stores.
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Store Level Storecards provide a suite of easy to read, pre-formatted
reports that answer specific business questions.
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Trade AdvantageTM uses store-week-SKU level data and controlling factors other than promotions that may affect sales...
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The Transferred Demand suite is an category simulation tool that helps clients to command market share and category growth via marketing mix changes (including Pricing, Promotional, Distribution, Media, Product attributes& Assortment changes) in a fully competitive category context, and includin
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