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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use SymphonyIRI Group data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."
Alan Fisher
Senior Insight Analyst
Alliance Boots
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Trade Advantage
Trade AdvantageTM uses store-week-SKU level data and controlling factors other than promotions that may affect sales, such as base price, promoted price, seasonality, market level factors and existing sales trends to fully analyse the impact of price and trade promotions on a product. Third party or client promotional information can be incorporated if required.
Related Solution Sets
Launch Advantage
Related Media
FACTSHEET
Trade Advantage PDF Summary.
Explore Another Product
Brand Advantage™
Brand Radar
Category Forecaster
Category Management
EPoS Insight Platform
GNPD IRIS
IMPACT
In-Store Availability
In-Store Compliance
In-Store Price
In-Store PromoText
In-Store Testing
InfoForce or In-Store solutions
InfoScan
InfoScan Fast Data
InfoScan Promotion
Launch Advantage
Named Account Data
On Shelf Availability
PlusSuite
PromoText Calendar
Retail Data Integration
SalesWeb
SalesWeb MyView
SalesWeb Store Level
Shopper Advantage
Shopper On-Site Survey
Shopper Online Survey
Store Group Profiler
Store Level Profiler
Store Level Scorecards
Trade Advantage
Transferred Demand
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