Solutions
WHAT Symphony IRI Group CUSTOMERS ARE SAYING
Alliance Boots
"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use SymphonyIRI Group data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."
Alan Fisher
Senior Insight Analyst
Alliance Boots


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Trade Advantage
Trade AdvantageTM uses store-week-SKU level data and controlling factors other than promotions that may affect sales, such as base price, promoted price, seasonality, market level factors and existing sales trends to fully analyse the impact of price and trade promotions on a product. Third party or client promotional information can be incorporated if required.


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