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WHAT Symphony IRI Group CUSTOMERS ARE SAYING

"SSL have a strong relationship with SymphonyIRI Group, and receive good support from their Insight and Client Services teams. Using SymphonyIRI Group market data we have built a suite of reports which are used throughout the business. The reports aid our understanding of the categories we operate in and enable us to make informed decisions about the future directions of our brands"

Roger Logan

Customer & Competitor Insight Manager

SSL International

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Price Advantage

Price AdvantageTM allows you to make better pricing decisions by understanding a brand's base and/or promoted price elasticity, as well as its sensitivity to competitive price changes. This solution can also provide the thresholds related to price points and gaps which help to better estimate the specific effects obtained at different price positions.

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FACTSHEET Price Advantage PDF Summary.

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