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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
Bernard Matthews Farms
"The information we get from SymphonyIRI Group plays a key role in our decision-making at both a tactical and strategic level. SymphonyIRI Group is more than a data supplier to us; it has become a trusted provider of insight and part of our team. The account team is very proactive, meets challenging deadlines, and understands our brand objectives."
Roger Joynson
Research and Insights
Bernard Matthews Foods


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Launch Advantage
Launch AdvantageTM  uses category specific benchmarks, to identify, track and forecast new product trends, guiding you through the launch implementation. The service provides targets to aim for, enabling you to diagnose a products true potential, within weeks of launch.


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