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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
Bernard Matthews Farms
"The information we get from SymphonyIRI Group plays a key role in our decision-making at both a tactical and strategic level. SymphonyIRI Group is more than a data supplier to us; it has become a trusted provider of insight and part of our team. The account team is very proactive, meets challenging deadlines, and understands our brand objectives."
Roger Joynson
Research and Insights
Bernard Matthews Foods
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Named Account Data
Key account data has revolutionised the retail market tracking industry. It provides a common information currency for retailer and manufacturer, leading to closer relationships. SymphonyIRI Group has developed a suite of products to help you manage and profit from these developments. We provide a definitive retail tracking system for each individual outlet. A single database allows you to review brand, product, or category sales against a national total, competitive brands or even own-label products.

National Account Managers need information to track their brands by retailer. Named – or key – account data makes discussions on specific activity easier and more credible. The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of new product launches and during promotions. SymphonyIRI Group offers named account data for all the major grocery and health and beauty retailers.
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