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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
King of Shaves
"Using SymphonyIRI Group category data has enabled us to create a powerful positioning for the King of Shaves Azure system razor with a key retailer as it has allowed us to demonstrate the positive impact the King of Shaves women’s shave gels has on the female hair removal category. This has helped us gain a listing in a market dominated by two global players and we’re delighted with this outcome. "
Phil Spademan
UK Sales Director
King of Shaves


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InfoScan Fast Data
InfoScan Fast Data is a weekly report with the information regarding our panel from SymphonyIRI Group´s Infoscan, the time frame to be analyzed can be from the last two weeks, creating measurements and geographies.


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