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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use SymphonyIRI Group data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."
Alan Fisher
Senior Insight Analyst
Alliance Boots
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Category Management
Retailers respond to changing consumer dynamics, competitive pressures, and declining margins, by adjusting their strategies to ensure profit, market share and a competitive position. Category Management is a fact-based process supporting these retailer strategies. This workshop defines Category Management and how to assist retailers to transition categories to this process. The process is examined from both retailer and manufacturer perspectives. Instructors facilitate ample opportunity for practice, execution, and evaluation. Workshop participants apply the skills learned of the course in training scenarios that are integrated with descriptions of actual industry events. Category Management builds strong working relationships with retailers in all trade classes.
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Brand Advantage™
Brand Radar
Category Forecaster
Category Management
EPoS Insight Platform
GNPD IRIS
IMPACT
In-Store Availability
In-Store Compliance
In-Store Price
In-Store PromoText
In-Store Testing
InfoForce or In-Store solutions
InfoScan
InfoScan Fast Data
InfoScan Promotion
Launch Advantage
Named Account Data
On Shelf Availability
PlusSuite
PromoText Calendar
Retail Data Integration
SalesWeb
SalesWeb MyView
SalesWeb Store Level
Shopper Advantage
Shopper On-Site Survey
Shopper Online Survey
Store Group Profiler
Store Level Profiler
Store Level Scorecards
Trade Advantage
Transferred Demand
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