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WHAT Symphony IRI Group CUSTOMERS ARE SAYING

"The information we get from SymphonyIRI Group plays a key role in our decision-making at both a tactical and strategic level. SymphonyIRI Group is more than a data supplier to us; it has become a trusted provider of insight and part of our team. The account team is very proactive, meets challenging deadlines, and understands our brand objectives."

Roger Joynson

Research and Insights

Bernard Matthews Foods

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GNPD IRIS

GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/SymphonyIRI Group collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.

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FACTSHEET GNPD Iris PDF Summary.

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