Solutions
WHAT Symphony IRI Group CUSTOMERS ARE SAYING
georgia pacific logo
"We are currently in our first year of working with SymphonyIRI Group. The information and insight we are provided with plays a massive part in our decision making process. We very much value the partnership we are building at both a strategic and tactical level."
Jamie Fyne
Customer Marketing Manager
Georgia Pacific


All Solutions

GNPD IRIS
GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/SymphonyIRI Group collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.


Related Solution Sets
Related Media
Explore Another Product