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WHAT Symphony IRI Group CUSTOMERS ARE SAYING

"The information we get from SymphonyIRI Group plays a key role in our decision-making at both a tactical and strategic level. SymphonyIRI Group is more than a data supplier to us; it has become a trusted provider of insight and part of our team. The account team is very proactive, meets challenging deadlines, and understands our brand objectives."

Roger Joynson

Research and Insights

Bernard Matthews Foods

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InfoScan

InfoScan is a syndicated retail tracking service that enables manufacturers, retailers, brokers and financial analysts to acquire industry insights used to make better business decisions. InfoScan utilises the data that SymphonyIRI Group collects from grocery, drug, and mass merchandiser retailers to provide the most comprehensive and accurate syndicated data offering in the Fast Moving Consumer Goods (FMCG sector). With access to accurate, granular detail by category, geography, measure, and time period, clients have the tools needed to develop marketing and sales strategies based on product performance, distribution, and promotion responsiveness.

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