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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
"The information we get from SymphonyIRI Group plays a key role in our decision-making at both a tactical and strategic level. SymphonyIRI Group is more than a data supplier to us; it has become a trusted provider of insight and part of our team. The account team is very proactive, meets challenging deadlines, and understands our brand objectives."
Roger Joynson
Research and Insights
Bernard Matthews Foods
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IMPACT
SymphonyIRI Group Impact is a retail web portal that delivers one access point for market, consumer, category, competitive and industry insights for merchandising, marketing and senior executives. Unlike other web portals, SymphonyIRI Group Impact is designed to support your every day business analysis and planning needs. The portal provides clients with a comprehensive, macro to micro view of their business, the market and their competition to fuel their day to day business activities. Various data sources are delivered via relevant, best practices reporting analysis frameworks giving retailers access to critical information, at the right time to enable them to be most effective. This critical insight provides a total store perspective, including the perishables departments across both branded and corporate brand products. Insights are provided across single and multi-outlet channels . Insights are delivered via pre-populated cross category reports and user friendly on-demand reporting capabilities that allow clients to build a report to the specifications necessary to answer their business questions.
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FACTSHEET
Impact PDF Summary.
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IMPACT
In-Store Availability
In-Store Compliance
In-Store Price
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In-Store Testing
InfoForce or In-Store solutions
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Launch Advantage
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On Shelf Availability
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Shopper On-Site Survey
Shopper Online Survey
Store Group Profiler
Store Level Profiler
Store Level Scorecards
Trade Advantage
Transferred Demand
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