Solutions
WHAT Symphony IRI Group CUSTOMERS ARE SAYING
Alliance Boots
"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use SymphonyIRI Group data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."
Alan Fisher
Senior Insight Analyst
Alliance Boots


All Solutions

Named Account Data
Key account data has revolutionised the retail market tracking industry. It provides a common information currency for retailer and manufacturer, leading to closer relationships. SymphonyIRI Group has developed a suite of products to help you manage and profit from these developments. We provide a definitive retail tracking system for each individual outlet. A single database allows you to review brand, product, or category sales against a national total, competitive brands or even own-label products.

National Account Managers need information to track their brands by retailer. Named – or key – account data makes discussions on specific activity easier and more credible. The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of new product launches and during promotions. SymphonyIRI Group offers named account data for all the major grocery and health and beauty retailers.


Related Media
Explore Another Product