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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
" SymphonyIRI Group provides actionable insight which enables us to make strategic decisions quickly and maintain our value proposition to our customers. The SymphonyIRI Group team is flexible and quick to react to our needs and they are a valued part of our team."
ASDA




Jon Owen
Director of Marketing Strategy
ASDA


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Named Account Data
Key account data has revolutionised the retail market tracking industry. It provides a common information currency for retailer and manufacturer, leading to closer relationships. SymphonyIRI Group has developed a suite of products to help you manage and profit from these developments. We provide a definitive retail tracking system for each individual outlet. A single database allows you to review brand, product, or category sales against a national total, competitive brands or even own-label products.

National Account Managers need information to track their brands by retailer. Named – or key – account data makes discussions on specific activity easier and more credible. The ability to track and understand distribution, sales and pricing is crucial, especially in the early phases of new product launches and during promotions. SymphonyIRI Group offers named account data for all the major grocery and health and beauty retailers.


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