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Wyeth Consumer Healthcare


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GNPD IRIS
GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/SymphonyIRI Group collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.


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