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WHAT Symphony IRI Group CUSTOMERS ARE SAYING
Alliance Boots
"We're only starting to scratch the surface with what we can achieve with Plus-Suite, but the ability to create batch-refreshable reports is changing the way we are able to use SymphonyIRI Group data - moving from an environment where much of our time was spent extracting data either from Analyzer or CPG Network, to put the focus of our time on interpreting and understanding what the data means for our business. As we are able to utilise it in more and more of our reporting and processes, I envisage it saving us huge amounts of time, and improving both the quality and breadth of reporting we are able to generate to drive the business forward."
Alan Fisher
Senior Insight Analyst
Alliance Boots


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Brand Radar

Brand Radar is a proactive analytics solution that covers all products in a category and assesses effectiveness of pricing and promotional strategies. You get all results via the online BA Lite portal which comprises two of the five Brand AdvantageTM modules:

•   Planner: run scenario simulations for price and promotion in order to understand sales and revenue impact.

•   Visualizer: inspect price and promotional mix modelling results graphically.

An option can be added for a self-explanatory PowerPoint deck with summary findings from the analysis.

Why choosing Brand Radar?

  • Brand Radar is the fastest and freshest analytics solution for price and promotion. Latest results are available at any given point in time because we have proactively analysed them for you!


  • Covering the whole category, it enables you to benchmark and simulate scenarios for a pro active and efficient category management.


  • With Brand Brand Always-ON, you can stay manage your price and promotion strategies on an on-going basis and get the flexibility to proactively adapt before issues occur.
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FACTSHEET Brand Radar: Price & Promotion Mix on the Spot
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