THE IMPACT OF THE RECESSION ON THE UK OTC MARKET
The recent recession has caused some surprising
changes to the dynamics of the UK OTC market.
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A strong growth in sales of Own Label products in
categories dominated by well-known brands.
-
A slump in volume sales in some categories which
had previously seen steady sales growth,
particularly those associated with travel and
categories relating to stress.
-
Pricing has shown some unprecedented volatility
and change.