This report explores current and emerging private label trends across Europe. It examines key indicators such as the value and volume of private label as well as the price and promotional pressure on FMCG products across seven European countries.

With this report FMCG marketers and retailers will gain valuable insights into how the economic climate, and the resulting behaviour of shoppers in Europe, will impact their brand and retail strategies in the coming year and how they can respond to address these challenges.