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08/04/2011 Improving On-Shelf Availability, it matters more. 5th April 2010 Improving On-Shelf Availability (OSA) has been a key focus within the Fast Moving Consumer Goods (FMCG) industry for many years. Despite this, out of stock levels on the shelf still remain persistently high, and in today’s challenging economic environment it is even more critical than ever for retailers and manufacturers to ensure that every product a customer wants to buy is available every time he wants to buy it. Over the past few years, SymphonyIRI has carried out a significant amount of work with its clients to provide solutions that will enable retailers and manufacturers to measure and improve On-Shelf Availability through turning daily retail and supply chain data into actionable information.