BRACKNELL, UK
– 20 April 2009 – Information Resources Inc (IRI), the leading global provider of consumer,
shopper and market insights for the consumer packaged goods, retail, and
healthcare industries and SheridanGlobal Group Ltd, the leading specialist
shopper insights software development company, today announced they have signed
a European alliance to strengthen their shopper insights and solutions service. From
today IRI will be incorporating SheridanGlobal´s solution known as ‘Marketing at Retail Initiative’ (MARI) in
their shopper insights services.