Solutions Training News & Events Insights Clients Careers Contact
News & Events
What Symphony IRI Group Customers Are Saying
SSL International
"SSL have a strong relationship with SymphonyIRI Group, and receive good support from their Insight and Client Services teams. Using SymphonyIRI Group market data we have built a suite of reports which are used throughout the business. The reports aid our understanding of the categories we operate in and enable us to make informed decisions about the future directions of our brands"
Roger Logan
Customer & Competitor Insight Manager
SSL International
Home  >  News & Events > Press Releases

Press Releases
21/04/2009

IRI AND SHERIDANGLOBAL ANNOUNCE AN ALLIANCE TO ENHANCE THEIR INTEGRATED SHOPPER INSIGHTS CAPABILITY

BRACKNELL, UK – 20 April 2009 – Information Resources Inc (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods, retail, and healthcare industries and SheridanGlobal Group Ltd, the leading specialist shopper insights software development company, today announced they have signed a European alliance to strengthen their shopper insights and solutions service.   From today IRI will be incorporating SheridanGlobal´s solution known as ‘Marketing at Retail Initiative’ (MARI) in their shopper insights services.


Copyright © 2012 SymphonyIRI Group All Rights Reserved Login | Site Map | Contact Us | Privacy Policy