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	09/01/2009 IRI UK APPOINTS NEW MANAGING DIRECTOR IN THE UK BRACKNELL, UK – 7 January 2009 – Information Resources Inc (IRI), the leading global provider of consumer, shopper and market insights for the consumer packaged goods, retail, and healthcare industries, today announced the appointment of a new Managing Director in the UK. Following a review of the UK business’ strategic direction and an assessment of key opportunities and management imperatives, Jeremy McNamara has decided to leave IRI UK. Prior to becoming Managing Director of the UK business in 2006, McNamara was the Finance Controller for Europe McNamara will be succeeded by Blair Ruelens, previously Group Director and Executive Vice President for Global Sales with Cadbury Schweppes plc (London), where he had full general management and cross functional responsibility as global head of the 16,000 strong beverage and confectionery sales organization. Here Ruelens led a number of strategic growth initiatives in areas such as retailer collaboration (including personal leadership of the strategic relationships with Wal-Mart, Tesco and Carrefour) as well as a series of best practice operational innovations designed to improve efficiency and profitability. Ruelens will report to Nigel Howlett, IRI’s President – International, who joined from OgilvyOne Worldwide last year. Prior to joining Cadbury Schweppes, Ruelens held senior sales positions with General Mills, Pillsbury and XL Foods, having started his career at Procter and Gamble, where he served in a number of Sales and Marketing roles over 17 years. A Canadian, Ruelens graduated from York University, Toronto with a BA Hons in Business and Urban Planning. Commenting on the appointment Howlett said, “I am delighted to have hired an executive of such outstanding calibre. The UK market presents us with a wide range of opportunities which we need to swiftly develop. As we continue our transformation from just data and insights delivery to a truly collaborative solutions business, we are increasingly partnering with FMCG and Retail companies to provide critical decision support solutions which can fundamentally transform their return on sales and marketing resources. Blair brings us the experience and expertise to lead and build the UK business in a truly client centric way. About IRI IRI is the world's leading provider of consumer, shopper, and retail market information, insights and decision solutions to 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), healthcare and retail companies. Only IRI offers the unique combination of integrated market and shopper information, automated analytics and predictive insights, innovative technology, and domain expertise. With IRI, leading manufacturers and retailers are able to drive their growth by quickly discovering breakthrough insights, making smarter decisions, taking faster actions across the enterprise, and achieving breakthrough results. Companies around the world depend on IRI for technology and solutions that enable brand building, successful new product launches, consumer-driven merchandising/retail execution and consumer and shopper relationship management.

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IRI UK APPOINTS NEW MANAGING DIRECTOR IN THE UK