SymphonyIRI leader in Marketing Mix Modeling


	12/06/2010 A new name to reflect a broader focus Information Resources Inc (IRI) becomes SymphonyIRI Group SymphonyIRI Group combines core IRI market measurement solutions with next generation Symphony Advantage solutions including shopper marketing, automated analytics, technology platforms and strategic consulting for maximum added value UK, 14 June 2010 – The new SymphonyIRI Group brand was launched across Europe today. “In today’s rapidly evolving economy, the shopper is fast becoming the centre of gravity for manufactures and retailers alike. Recognising this, we have evolved as a business so that we can today, confidently, provide a superior level of consultative insight, shopper marketing solutions and forward-looking decision-making support to help our clients raise performance levels. Our new name and brand marks a significant milestone on our journey,” says Blair Ruelens, UK managing director. SymphonyIRI is already the world’s leading partner that enables consumer packaged goods (CPG), retail and healthcare companies to drive growth through innovation in insights, marketing and sales. Building on this its established leadership position in market measurement, the company has added a new suite of predictive, automated analytics, technology platforms, and strategic consulting services to its remit. An important foundation of these new capabilities is the unique Advantage™ Solutions suite. “While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining,” explains Nigel Howlett, President of SymphonyIRI International. “The last two years has been about fortifying the required set of building blocks, defining a bolder vision and, most importantly, innovating new capabilities and executional competancies to make us an indespensible partner in helping our clients address critical strategic business issues.” SymphonyIRI Group Inc Chairman Dr Romesh Wadhwani is proud of what the company has achieved in recent years and explains how global clients will benefit: “The company has rapidly grown into the worldwide leader for creating innovative solutions to the continuously evolving needs of CPG, retail and healthcare companies,” he says. “A unified SymphonyIRI Group enables our blue-chip clients to develop highly-nuanced business insights into impactful strategies that will translate across the entire organisation and dramatically improved ROI in terms of sales, marketing, merchandising, category and brand management, and shopper marketing. “The new SymphonyIRI brand underscores our continuing efforts to transform our business to be even stronger strategic partner for our clients, so they can identify and leverage many more opportunities with today’s shoppers to drive and sustain growth,” Dr Wadhwani concludes. The new SymphonyIRI Group approach creates a clear alignment between the company’s existing assets and the capabilities and the technology, human and intellectual property assets shared with its parent company, Symphony Technology Group (STG) and its sister companies in the STG portfolio. # # # For further information, please contact: Greg Vitarelli Tel: +44 (0)20 7930 6781 Mob: +44 (0)7879 885 082 Email: gv@sherpanet.com Notes to editors: About SymphonyIRI Group SymphonyIRI Group, formely named Information Resources Inc (IRI), is the global leader in innovative solutions and services for driving revenue and profit growth in CPG, retail and healthcare companies. SymphonyIRI offers two families of solutions: core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales, shopper marketing and category management. SymphonyIRI solutions uniquely combine content, analytics and technology to deliver maximum impact. SymphonyIRI helps companies create, plan and execute forward-looking, shopper-centric strategies across every level of the organisation. For more information, visit: www.SymphonyIRI.co.uk About Symphony Technology Group With 16,000 worldwide employees and combined revenues of $2.5 billion across all portofolio companies, Symphony Technology Group helps companies to maximise operational efficiencies in the enterprise software and services market. For more information, visit: www.symphonytg.com

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A new name to reflect a broader focus Information Resources Inc (IRI) becomes SymphonyIRI Group