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What Symphony IRI Group Customers Are Saying
"Using SymphonyIRI Group category data has enabled us to create a powerful positioning for the King of Shaves Azure system razor with a key retailer as it has allowed us to demonstrate the positive impact the King of Shaves women’s shave gels has on the female hair removal category. This has helped us gain a listing in a market dominated by two global players and we’re delighted with this outcome. "
Phil Spademan
UK Sales Director
King of Shaves
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Press Releases
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23/03/2010
Information Resources, Inc. to be Renamed SymphonyIRI Group, Inc. Reflecting Its Innovation-led Expansion into New Value Solutions and Offerings
SymphonyIRI Group Offers Core IRI Market Measurement Solutions and Next Generation Symphony Advantage Solutions including Shopper Marketing, Automated Analytics, Technology Platforms and Strategic Consulting for Maximum Impact
San Antonio, Texas, March 23, 2010 – Information Resources, Inc. (IRI) today unveiled its transformation into SymphonyIRI Group, Inc. (SymphonyIRI), the world’s leading partner that enables consumer packaged goods (CPG), retail and healthcare companies to drive growth through innovation in insights, marketing and sales. SymphonyIRI Group builds on its established leadership position in market measurement and adds a new family of solutions for predictive, automated analytics, technology platforms, and strategic consulting services to deliver a dramatic step change in value. An important foundation of these new capabilities is the Advantage™ Solutions suite, built on the breakthrough IRI Liquid Data™ (ILD) platform. SymphonyIRI made this announcement on the opening day of its "Summit 2010: Reinventing CPG and Retail Conference," being held at the J.W. Marriott San Antonio Hill Country.
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