Tuesday 2nd December 2008
This autumn IRI has run three client events in London on the subject of ‘Managing the Big Squeeze’. The events focused on different industry sectors (grocery, beauty and healthcare) and provided a market overview and analysis of current trends in the respective sectors and much more!
The events were well attended by our clients and we’ve received positive feedback. Here is a copy of four of the presentations from our Insight event on Tuesday 2nd December:
• It’s an ill wind: a review of current healthcare trends – by Martin Wood, IRI and Tim Nancholas, TNS
• The Life Channel: a case study – by Russell Welch, IRI
• IRI and IMS Consumer Health: Working Together – by Martin Wood and Richard Lawrance, IMS Consumer Health
• Managing Change - by Ashley Hicks, Tesco
At our most recent healthcare Insight event we ran a panel discussion with key industry figures on our panel. As part of this discussion we asked the audience the following questions in order to discuss ways to manage the impact of ‘the Big Squeeze’ upon both a client’s business and its brands. The answers make interesting reading.
What is currently the biggest challenge for OTC manufacturers?
i. Developing and launching innovative NPD – 24%
ii. Own Label – 22%
iii. The cost of doing business in Multiples – 30%
iv. Growing existing categories – 24%
Given the changing role of Pharmacy are you?
i. More optimistic – 76%
ii. Less optimistic – 24% about Pharmacy in the future
What impact will the recession have on your business:
i. It’s an opportunity for us – 28%
ii. It will be tough but we will emerge strong – 59%
iii. The recession will severely impact our bottom line – 13%
iv. I am very concerned for our business – 0%
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