SymphonyIRI Group at a glance 

Driving the transformation of the consumer packaged goods (CPG), retail, and healthcare industries, only SymphonyIRI Group provides a unique combination of real-time market content, advanced analytics, enterprise performance management software, and professional services.
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Welcome to SymphonyIRI Group

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Retail Tracking 

You are under constant pressure to increase revenue, margin and share. Consumers are faced with more choices than ever before. SymphonyIRI Group offers solutions designed to see what you’ve been missing. Act faster and with greater confidence and win at the shelf.

Analytics 

You must have in depth market analysis and actionable insights to succeed in a rapidly evolving business environment. Understanding the effectiveness of your advertising, pricing and promotions is crucial for successful strategies and measurable results.

Technology 

Leverage industry expertise and powerful technology to successfully address the complex consumer goods markets. Maximising your data assets provides real-time multi level and global analysis without losing local shopper centricity which enables you to make powerful decisions.

Consulting Services 

In a tougher environment, it's more challenging to achieve your margin and growth objectives. And there is no room for mistakes. SymphonyIRI Consulting Services is helping its clients to think out of the box and drive them to revisit their business development strategies.

Retail Tracking 

You need to have control and insight into retail chains and stores. With the best tools in hand you will be able to control and detect in real time the best retail focused opportunities and solutions.

Analytics 

You must have in depth market analysis and actionable insights to succeed in a rapidly evolving business environment. Understanding the effectiveness of your advertising, pricing and promotions is crucial for successful strategies and measurable results.

Technology 

Leverage industry expertise and powerful technology to successfully address the complex consumer goods markets. Maximising your data assets provides real-time multi level and global analysis without losing local shopper centricity which enables you to make powerful decisions.

Consulting Services 

In a tougher environment, it's more challenging to achieve your margin and growth objectives. And there is no room for mistakes. SymphonyIRI Consulting Services is helping its clients to think out of the box and drive them to revisit their business development strategies.

Superior Insights for Better Decisions 

Get inside your consumer's mind to really know what they want and when they need it and you will have a complete perspective. Today's transforming economy makes it essential to evaluate consumer's needs and preferences.

Understand the value of shopper online survey as a standalone approach or as a complementary service enabling you to gain a 360° view of your shopper

Executive Insights 

Nigel Howlett - President International "We are committed to building market-leading capabilities in modeling, automated analytics and consumer and shopper insights in order to deliver consistent value to our clients."

Industry Insights 

SymphonyIRI offers a number of publications and videos providing FMCG manufacturers and retailers analysis on shopper marketing, brand management and sales execution.

Enhanced Performance 

SymphonyIRI is driving the transformation of market insights for the FMCG and retail industry. Only SymphonyIRI provides a unique combination of real-time market content, predictive analytics, technology enablement and global business intelligence.

Breakthrough Innovation for Breakthrough Results 

SymphonyIRI launched Brand AdvantageTM, a new and easy to use online marketing mix management solution. Brand AdvantageTM provides Marketers with actionable recommendations and best practices on how to plan, monitor and analyse marketing mix and budget.